FOR IMMEDIATE RELEASE

Equus Products, Inc. Debuts Redesigned Equus.com Website

FOUNTAIN VALLEY, Calif. (Feb. 15, 2010) – , Inc. today announced the debut of its redesigned website featuring new content, products and navigation. A culmination of many hard months of work, the site is designed to provide Equus’ diversified customer base with the latest product information, video content and downloads at the click of a mouse. The website is now located at www.EQUUS.com.

“Back when Equus Products launched more than 40 years, vehicles had fewer than a dozen computerized sensors and the Internet didn’t even exist,” said Brendan McShane, Equus’ marketing manager. “Today, cars have hundreds of computerized sensors, and more than 60 percent of our product offering consists of computerized on-board diagnostic tools and web-based information. Thanks to the Internet, customers can access information 24/7. In developing this website, we wanted to ensure that we provided our customers with the information they need, when they need it.”

The new site includes videos of our entire family of INNOVA® OBD2 tools, which appeal to a range of customers from weekend do-it-yourselfers to professional automotive technicians. The video content helps showcase key product features and uses. The site features updated product description pages for each of the Equus® and Innova® branded products. It also includes downloadable collateral materials, such as high-resolution photos, sell-sheets, trifolds, brochures, manuals and more, which enables round-the-clock access to product information and helps the environment with reduced printing and mailing costs. The website also has a greater emphasis on the company’s RepairSolutions™ service. Available with all of the INNOVA diagnostic tools, RepairSolutions helps solve diagnostic problems from trouble code(s) to probable cause and detailed fix.

Other additions to the site include updated online product registration forms, preliminary diagnosis worksheets, up-to-date product testimonials, new Equus Performance™ gauge products and accessories, list of retailers, industry affiliations, and more. Plus, look for even more enhancements to the www.EQUUS.com website in the coming months, including more product and how-to videos, links to the company’s YouTube site, and more.

McShane added that in developing this new site, Equus listened to its customers’ requests, and kept the features, functions and design elements most appreciated in the previous website. You will still find a clear distinction between the gauge and test equipment lines; OBD-II code lookup; dealer search by part and zip code; FAQs and technical knowledgebase; and access to ASE Certified Technical support.

About Equus Products, Inc.
Fountain Valley, Calif.-based Equus Products, Inc., is an ISO 9001: 2008 certified company, and a leading manufacturer and distributor of test equipment, gauges and tachometers for the automotive aftermarket. Founded in 1982, the company markets and distributes its line under the EQUUS brand to major retail and WD accounts throughout the U.S., Canada and Mexico. In 1990, Innova Electronics Corporation was acquired for research, design and product development. Products developed under this division carry the INNOVA® brand and are designed to provide customers with easy-to-use products for servicing the vehicles of today and tomorrow. To see the new website, visit www.Equus.com.